Branding & Identity

Fitness Curators is an elite fitness and wellness concierge service. Located out of New York City, they are a team of professionals with degrees in the sciences of exercise and 20 plus years of proven results. Looking to rebrand themselves, I was hired to build their new identity in addition to design and develop their new responsive website alongside some promotional materials.


Fitness Curator's had a clear vision of how they wanted their brand to resonate with their target audience. With a specific request of no colors other than black, white and hues of grey, this made things easy when it came to the balance of color theory. They also wanted their logo to be minimalistic in design with some form of a "dna" strand integrated into the iconmark.

Print Marketing

With a finalized brand image, Fitness Curator's hired me to create their promotional marketing material that would be sent out to their vast list of clientele they had acquired throughout the years. The end result provided much success with many of their past and present clients taking advantage of their promotional offer.

Website Design & Development

The next and final stage was to develop their online presence. With a responsive website that matched the rest of their brand at hand, they now had a place that put them on the metaphorical map of the internet. Their goal was to provide an overview of their history, highlight their talented team of fitness professionals, and create exposure to a multitude of locations that were available to provide their elite service of training and fitness programs.

To view their website click the button below.

View Website